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Yellow is also associated with danger, though not as strongly as red. Yellow is also associated with hope, as can be seen in some countries when yellow ribbons are displayed by families who have loved ones at war. Yellow can also be associated with deceit and cowardice, though (calling someone yellow is calling them a coward). It’s associated with happiness and sunshine. Yellow is often considered the brightest and most energizing of the warm colors. (2010) Robin De Niro also uses a very light peach background with two shades of orange for the typography, in a much more understated design. (2010) Sbjct mixes a subtle peach color with a dark orange for a more monochromatic design that still has a lot of energy. (2010) Christopher Kimball’s Milk Street’s subtle use of orange as an accent color shows it can be used in more elegant and conservative designs. We Are Not Sisters’ dark orange, oversized typography makes an immediate impact.

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Examples Bitter Renter’s bright and bold home page takes full advantage of the energy that orange can provide to a design. It’s often considered more friendly and inviting, and less in–your–face. In designs, orange commands attention without being as overpowering as red. Orange is also strongly associated with creativity.īecause orange is associated with the fruit of the same name, it can be associated with health and vitality. Because of its association with the changing seasons, orange can represent change and movement in general. In its muted forms it can be associated with the earth and with autumn. Orange is a very vibrant and energetic color. (2010) Build in Amsterdam’s website uses a vibrant red accent color that draws attention to the middle of the page immediately. (2010) Bigsound Buzz’s website uses a monochromatic design of various shades and tones of red, which in this instance gives a poppy, retro vibe. (2010) The muted red on the Startup Lab website is energetic without being aggressive. The bright pinkish red of the background on Ming Lab’s website is inviting and passionate. Examples The bright red of the illustration on the homepage of Nacache Design’s site gives the page a ton of energy and vibrancy. Red can be very versatile, though, with brighter versions being more energetic and darker shades being more powerful and elegant. It’s a great color to use when power or passion want to be portrayed in the design. It can have an overwhelming effect if it’s used too much in designs, especially in its purest form.

In design, red can be a powerful accent color. Red has become the color associated with AIDS awareness in Africa due to the popularity of the campaign. In South Africa, however, red is the color of mourning. In other eastern cultures, red is worn by brides on their wedding days. It can also be used to attract good luck. For example, in China, red is the color of prosperity and happiness. Outside the western world, red has different associations. Red also indicates danger (the reason stop lights and signs are red, and that warning labels are often red). Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). It’s been shown to enhance human metabolism, too. Red can actually have a physical effect on people, raising blood pressure and respiration rates. In history, it’s been associated with both the Devil and Cupid. It’s also associated with love and passion. It’s associated with fire, violence, and warfare. Use warm colors in your designs to reflect passion, happiness, enthusiasm, and energy. Red and yellow are both primary colors, with orange falling in the middle (making it a secondary color), which means warm colors are all truly warm and aren’t created by combining a warm color with a cool color. These are the colors of fire, of fall leaves, and of sunsets and sunrises, and are generally energizing, passionate, and positive. Warm colors include red, orange, and yellow, and variations of those three colors.

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And in Part 3 we’ll discuss how to create effective color palettes for your own designs. In Part 2 we’ll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. Here we’ll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each).

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This is the first in a three–part series on color theory. Cultural differences can compound those effects, with a hue that’s happy and uplifting in one country becoming depressing in another. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling.

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Visual Perception And The Principles Of Gestalt.Part 3: How To Create Your Own Color Schemes.Part 2: Understanding Concepts And Color Terminology.

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